Albertsons, part of Supervalu, asked WD Partners to help them reposition the brand through changes to the store that could be applied across Supervalu's entire real estate portfolio.

Visual cues let the customers know that this store is different. Residential lighting, a curved glass curtain wall, and simple, uncluttered displays   greet customers at the entrance.  Neutral architecture and lighting direct the shopper’s attention toward the product. Messaging is kept to a minimum.

results
WD Partners' design for the Premium Fresh & Healthy (PFH) store proved to be highly effective. Supervalu has committed to a $1 billion remodeling program using the Premium Fresh & Healthy prototype. More than 350 stores have been remodeled or constructed. Former Supervalu CEO Jeff Noddle said that the company was pleased with the early remodel performance and planned to maintain the commitment to the remodel program