Fry’s, an Arizona-based grocery brand owned by Kroger, asked WD Implement to design and fabricate décor for their stores. Inspired by Mission style architecture, warm rich colors and materials are used to create a friendly, inviting and comfortable shopping experience. Thematic, three dimensional objects are suspended overhead to highlight key focal areas, such as office supplies, baby, and toys.

Based on the successful prototype project, we were also asked to develop a store to address Fry’s Hispanic customers. Each department is treated like an individual merchant within a marketplace. Detailing evokes the rich Mexican traditions of artistry and craft, with traditional Spanish Colonial architecture.