Tasti D-Lite’s vision is to be the world’s leading provider of great-tasting, good-for-you desserts served in a customer-focused environment. Until now, only New Yorkers and a handful of others could enjoy Tasti D-Lite, however, they are on a quest to open locations around the globe.

Tasti D-Lite partnered with WD to refresh existing stores in New York City with their new look and brand, as well as create a décor package that was brand right for future stores.

We started by putting a team on the ground in New York City that worked after business hours to remove the dated store décor, and then paint, wallpaper and install the new décor and fixtures. Twenty-five stores were refreshed and rebranded in less than 3 weeks with great results.

With new store opening across the country, Tasti D-Lite needed a standardized process for the implementation of the new brand package, and one that could be completed cost effectively for their franchise community. WD value engineered their existing design and created elements that kept the brand intent intact, but was affordable and scalable for various store footprints.