POV
What Do Consumers Actually Want from the Drive-Thru of the Future?
It’s Much Simpler Than You Might Think
A wave of innovation and out-of-the-box designs has washed over the restaurant industry, but do consumers care about all the new bells and whistles, especially when it comes to drive-thrus?
Included in the full POV:
- Proprietary research from a WD customer survey
- Exploration of 5 current QSR drive-thru designs and strategies
- Insights on the three most important drive-thru features from operations experts
Download the full POV to learn more!
Share
More from WD
-
Restaurants Rise Again
We decided to ask consumers across the country about some of the things we think are making a difference. After all, we've been working with restaurants on design, operations, and scale for a long time, so we're obliged to know.Wayfind -
Lee Peterson
EVP, Thought Leadership
Lee has more than 30 years of collective experience as a retailer, a strategist, a public speaker and as a leading voice in the future of retail. He brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries.Speaker -
Why Dual Branding in QSRs is Making a Comeback
Although dual branding has been around since the 90s, its popularity has wavered in and out. However, what we’ve seen in recent years is that dual branding is making a comeback as an increasingly popular trend.Point of View