The Rise of Sober-Curiosity

Sober-curiosity has been a hot topic in recent years, consistently rising in popularity across all demographics following a wellness-inducing pandemic. Sober-curiosity is the gateway to enlightening consumers to an alternate, alcohol-free lifestyle supporting mental, physical, and financial wellness.

However beneficial for the consumer, this trend is an obvious cause for concern among alcoholic-beverage brands everywhere. While sober-curiosity certainly throws a curve-ball, it doesn’t have to result in beverage brand doomsday. This POV explores the rise of sober-curiosity, its diverse consumer base, industry trends to watch out for, and actionable strategies for beverage brands to stay ahead.

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