Let’s Talk Kids

Even if it's not measured yet, all signs suggest that Gen Alpha's influence and impact on those within their world is high. In this POV, we're diving into the inner-workings of Generation Alpha and looking to uncover how they're influencing the world and how brands should react.

Read the full POV to learn:

• What Generation Alpha (born between 2010-2024) is all about
• How brands can (and should) create for cool
• The importance of your brand going "phygital"
• How to create a hands-on retail environment
• Why you should encourage self-expression amongst your customers

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