NRF 2022

So… What Exactly Is a Retail Supernova?

Truth be told? No one on the team knew exactly what that meant when we started this research either, so here goes: a supernova is, “a large explosion at the end of a star’s lifecycle, often resulting in new stars and even galaxies”. If that isn’t an excellent metaphor for physical retail in the 21st century, we’re not sure what is. So it stuck.

The aftermath of the retail supernova uncovered what the true disruptor of the pandemic was: work from home. Because of that, the message to retailers to ‘Get Local’ came out front and center in this study and led to an even bigger question, could the neighborhood become the new center of physical commercial life… again?? After listening to consumers, we’d say the answer is a resounding YES!

Thank you for joining Lee at NRF 2022, please download the Retail Supernova presentation by filling out the form below. You can also click here to download the full paper for FREE!