Why Dual Branding in QSRs is Making a Comeback

Dual branding in QSRs has been around for years with wavering popularity and success. More recently, they appear to be making a comeback, but do the benefits of two restaurants joining forces really outweigh the challenges?

Included in the full POV:

• History and current trends of dual branded QSRs
• Insights on pros and cons for the brand, the operator, and the consumer
• WD’s expertise in operations strategy & design

Download the full POV to learn more!