Human-Centered Connected Commerce – From Store to Site

What comes to mind when one hears "Retail Innovation Lab"? Many will imagine a generic space with row upon row of shelves set to perfection, devoid of any missing SKU, complete with POP and impressive yet unrealistic endcaps and feature displays. This isn't the case at LAB9, Nestlé Purina's cutting-edge innovation center. LAB9 was designed to bring the pet owner experience to life and stands apart from conventional notions of an innovation lab by embracing a mindset of "never complete." Always evolving, LAB9 is a living, breathing facilitator of collaboration, driving change daily. For the past seven years, WD Partners has worked closely with Purina's Shopper Innovation & Experience (SIE) team to ensure this asset and capability stays at the forefront as an engine for innovation and value creation.

In this POV you'll learn:

• How LAB9 drives innovation by co-creating solutions with retail partners across grocery, big box, and e-commerce.
• How Purina transforms pet owner insights into actionable retail strategies for seamless omnichannel experiences.
• How LAB9's human-centered design fosters collaboration, adapts to market trends, and creates measurable value.

Innovative collaboration and human-centered design are essential for driving retail success. By taking the lead from Nestlé Purina and aligning with partners, leveraging insights, and embracing adaptability, brands can create seamless, impactful omnichannel experiences that resonate with consumers and deliver measurable value.

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