POV
What Do Consumers Actually Want from the Drive-Thru of the Future?
It’s Much Simpler Than You Might Think
A wave of innovation and out-of-the-box designs has washed over the restaurant industry, but do consumers care about all the new bells and whistles, especially when it comes to drive-thrus?
Included in the full POV:
- Proprietary research from a WD customer survey
- Exploration of 5 current QSR drive-thru designs and strategies
- Insights on the three most important drive-thru features from operations experts
Download the full POV to learn more!
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