Health + Wellness

Executive Vice President
Innovator, strategist, senior leader and compelling speaker with over 30 years of experience in consumer marketing and customer experience innovation for Fortune 500 companies

Executive Vice President
As a noted authority in consumer trends and consumer behavior, Dan's areas of expertise include experience strategy, brand strategy, market positioning strategy, consumer insights, and new concept development. Dan has over 30 years of experience in consumer marketing and customer experience innovation for Fortune 500 companies.

Reinvented categories and changing the game for customers.

After surveying 2,600 consumers between the ages of 18 to 80 about their preferences and usage of different healthcare providers, it became evident that there was a significant contrast between the needs of younger versus older respondents

In a time where convenience and speed reign, many consumers are turning away from the slow-moving processes of primary care physicians (PCPs) and challenging their foothold on routine healthcare.

With insurance rules and business practices long having control over healthcare provider positioning, it seemed that primary care physicians (PCPs) would act as the gateway to medical treatment for years to come. However, younger generations are now growing up with entirely new care preferences.

Primary care, urgent care and retail clinics are on notice.