WD Partners, Ryan Joy; The Store of the Future

VR, AR, MR, XR, all the Rs! Extended Reality or Experience Reality is the name of the game but it’s not just for gamers. This technology is so sophisticated that brands can (and are) use it to help them develop the store of the future. In this episode Lee Peterson talks with Ryan Joy, Director of Visualization Services at WD Partners, as they discuss how to use this technology to “gamify” a space in order to make real-time decisions on lighting, layouts, fixtures, design & product assortment without building a thing.

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