Sr. VP of In-Store Environment, Visual Merchandising & House of Sport at DICK’s Sporting Goods, Toni Roeller: Victory in Victor, NY!

The House of Sports – Where DICK’s Sporting Goods turn the “What ifs” into “What is.” What if they have a location that has unique experiences for athletes? What if they have a different service model? Senior VP of In-Store Environment, Visual Merchandising & House of Sport at DICK’s Sporting Goods, Toni Roeller, articulates her thoughts with WD Partners’ Lee Peterson. WD Partners had the privilege to be a lead strategist and creative partner for the retail company in developing an experiential store. Listen in to hear how the company’s perpetual optimism and forward-thinking has advanced their brand over the past year or so, alongside their plan to continue this growth moving forward.

1:36: Meet Toni
4:39 DICK’s Sporting Goods as essential business
10:30 House of Sports
14:57 “The Field”
17:37 A different type of store
20:55 What’s in the pipeline?
23:36 Who’s killin’ it?
26:23 2022 predictions
29:18 An avid hockey fan