Conveniently Designed to Engage a New Audience
What did we do?
Repositioned 7-Eleven stores to better capture millennial and female demographics
Performed market research, reviewed retail trends, and evaluated current operational efficiencies
Redesigned the logo, brand identity, store design, graphics, signage, and fixture design
Enhanced labor productivity, deployment practices, transactional capacity, and operational effectiveness
Side effects: brain freeze is guaranteed
Solutions
Strategy
Executed research to understand store opportunities within changing demographics
Design
Paired the redesigned store with a new brand identity and graphics package to match the new healthy offering and community engagement themes
Operations
Used labor, capacity and operational assessments to increase productivity and efficiency
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