Aramark Healthcare+ – Case Study

Health+Wellness

Creating Healthcare with Heart

What did we do?

Facilitated a strategic process with Aramark stakeholders to reposition the line of business, addressing the new realities in the market

Developed an understanding of the competitive landscape and key audiences

Conducted collaborative workshops leading to development of the brand’s essence, value proposition, differentiators, and voice

Created a new name, identity, and visual language for the brand

Partners in health, for today and tomorrow

Solutions

Strategy & Insights

Business Consulting

Industry & Market Strategy

Research & Insights

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Identity

Content Strategy & Design

Marketing Communications

Content Creation & Experience Design

Creative Content: Photography & Video

Strategy

Conducted research identifying key opportunities and an ownable strategic brand proposition for Aramark to provide differentiation

Design

Together with client teams we created the brand strategy framework, new brand identity, and marketing elements to communicate the brand’s value proposition and offering

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Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.