Treating the World to a Next Generation Store
What did we do?
Added local flavor and more reasons to return to a 75-year-old favorite
Created Baskin-Robbins' next generation store
Strengthened the brand and the in-store experience while elevating key moments in order to get people to come in more often
Incorporated a locally inspired mural into the store design
You gotta try the Mint Chocolate Chip
Solutions
- Strategy & Insights
- Research & Insights
- Retail Portfolio Strategy
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Digital Strategy & Design
- Visual Merchandising
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
Strategy
Used research to identify customer pain points and to develop the new customer journey
Design
Elevated moments of joy and versatility, enhancing the experience and functionality of the store space
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Lee Peterson
EVP, Thought Leadership
Lee has more than 30 years of collective experience as a retailer, a strategist, a public speaker and as a leading voice in the future of retail. He brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries.Speaker -
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