A Beefed-Up Kitchen Experience with a Side of Operations
What did we do?
Put the flame-grill front and center at a redesigned Burger King restaurant
Executed extensive primary research in our in-house Retail Theater
Used consumer insights gathered to design the Kitchen Theatre and ensured design met operations parameters
Developed a VR experience that allowed franchisees to see the new kitchen from three different viewpoints – queuing, prep area and drive-thru
Can we get ketchup with that?
Solutions
- Strategy & Insights
- Research & Insights
- Innovation & Experience Design
- Environments Concept & Schematic Design
- Innovation Workshops & Visioning
- Operations Strategy & Design
- Equipment & Space Capacity Utilization
- Foodservice Design & Documentation
- 3D Visualization
- 3D Renderings & Animations
- Digital Experience Development
- Extended Reality (VR/AR/MR)
Strategy
Employed layers of testing to make certain the design enhanced the kitchen for stakeholders from franchisees to customers
Design
Showcased ingredients and prep by making it visible from the front counter of the restaurant
Operations
Partnered with the BK operations team to assess and manage operations costs and feasibility
Digital
Created a fly-thru video so that BK partners could experience the new kitchen layout without leaving the sales conference
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