Dental Care Alliance – Case Study

Health+Wellness

From Elevating the In-office Experience to Architect of Record

What did we do?

Create a unified experience across DCA’s 100+ brands including new facilities, renovations, and remodels

Identified dominant brands across the 400+ locations to create a portfolio of brand experiences that stand out to customers

Developed a brand strategy, and architecture and operations guidelines through quantitative research and data-driven strategies

Served as Architect of Record for ongoing facility builds, remodels and relocations

Sink your teeth into it

Solutions

Strategy & Insights

Research & Insights

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Innovation & Experience Design

Concept Tiering Strategy

Environments Concept & Schematic Design

Execution

Line Management & Queueing Systems

Architecture & Engineering

AOR/EOR

Civil Engineering & Site Development Services

MEP, Structural, & Fire Protection Engineering

Strategy

Conducted in-depth qualitative research on dental experience and mapped consumer journeys to create ideal experience principles and themes

Design

Elevated the design and created a more relaxing, localized, and stress-free experience for office remodels and relocations

Operations

Assessed existing non-clinical consumer and operational experience and opportunities to standardize the experience across defined practice categories

Architecture & Engineering

Conducted surveys, design adaptations, architectural drawings and permitting assistance for a scaled execution program in multiple regions, states and markets in conjunction with dentist partners and regional management teams as the architect of record

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Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.