A First-Class Banking Experience and Brand
What did we do?
Created a banking experience for the 21st century driving brand relevance and engagement with customers
Designed a space that develops an undeniable presence in the heart of the city’s financial district
Created a new format that engages the community and provides a multiuse workplace encouraging collaboration while allowing for private meetings
Refreshed the brand identity and tone of voice and applied it to communications and products
Unfortunately, money still doesn’t grow on trees
Solutions
Strategy
Empowered everyone from customers to associates to seamlessly build relationships grounded in transparency and integrated expertise
Design
Redesigned the branch experience and created a new brand identity and brand book
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