Health In Motion Network – Case Study

Health+Wellness

Connecting the In-Office Experience with the Digital Experience

What did we do?

Reimagined the consumer and provider experience and improved the scalability of their assisted telehealth solution

Performed research to understand perspectives of consumers, key personnel and physicians

Developed personas and defined experience strategies for key audiences

Redesigned and rebranded the Consumer and Provider experiences

Overhauled form factor designs to communicate a more approachable, connected, and expert service

Solutions

Strategy & Insights

Research & Insights

Shopper Personas

Brand Communications & Visual Merchandising

Brand Architecture & Positioning

Brand Strategy & Identity

Marketing Communications

Innovation & Experience Design

Environments Concept & Schematic Design

Environments Design Development

Content Creation & Experience Design

Application Design & Development

O2O Experience Strategy & Design

UX Design

Web Design & Development

Strategy

Created a consumer-driven, and practitioner-enabled experience to promote ease of use, comfort and assistance.

Design

Created a welcoming experience, demonstrating warm support via visual signals to help users feel relief in an approachable but contemporary environment

Digital

Redesigned the mobile app and desktop experience into a Total Health Engagement to match the in-office experience while providing personalization and connection with doctors and pharmacists

If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.