A Dining Experience that Brought Students Back to School
What did we do?
Sent buffet-style dining packing and created a unique food hall dining experience
Researched Gen Z and Millennial food habits to inform the design and ensure each concept fit into the overall food hall experience
Developed a unique brand identity for each food concept
Used operations engineering to design each concept to feel as if it stands alone from the student’s perspective
The way to a student’s heart is through their stomachs
Solutions
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Innovation & Experience Design
- Innovation Workshops & Visioning
- Operations Strategy & Design
- Equipment & Space Capacity Utilization
- Foodservice Design & Documentation
- Omnichannel Integration
- Operating Guidelines & SOP Creation
- Operations & Labor Assessment
- Product Flow & Supply Chain Improvements
- Store Planning (FOH & BOH)
- Architecture & Engineering
- Programming, Space, & Store Planning
- Prototype Architecture
- Construction Solutions
- Program Management
Strategy
Grounded the design through talking to students to get their perspective on the food hall
Design
Employed the brand identities through graphics, signage, packaging, materials, and fixtures
Operations
Executed an operations assessment to determine peak meal times in order to accommodate students via the multiple food venues
Architecture & Engineering
Structured the space to accommodate multiple unique concepts within one food hall
Construction Solutions
Employed program management services to conduct the complex, unique two-story build
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