Dollars to Doughnuts This Redesign Was Made to Scale
What did we do?
Comprehensively redesigned the iconic doughnut shop for the first time in more than a decade
Developed a package that was less expensive—not to mention faster—to build than the prototype, and loved by customers and the client
Created a kit-of-parts design approach as a model for future stores
Enhanced the doughnut theater experience and ensured effective operations for new product offerings
"Taste Tested" dozens of Original Glazed for quality assurance
Solutions
- Brand Communications & Visual Merchandising
- Visual Merchandising
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Kit-of-Parts Development
- Multi-Unit Design Adaptation
- Foodservice
- Foodservice Design & Documentation
Design
Upheld the iconic aspects of the brand while adding touches of local elements throughout the space
Operations
Improved workflow behind the counter and in the two-lane drive-thru to enhance the customer & employee experience
Share
More from WD
-
WD Partners, Joanne Heyob: I’ll Take a Cheeseburger with a Side of Innovation, Please.
As the daughter of a restaurant operator, Joanne Heyob started off her extensive career in restaurants at the early age of 16. Her lifelong experience in restaurants and retail have been an integral part of the operations team here at WD.WDCast -
Baskin-Robbins
Added local flavor and more reasons to return to a 75-year-old favoriteCase Study -
Co-founder of Influence Group, Michael Owens: Let’s Talk Spaces
New York native, avid-traveler, co-founder of influence group, and apparently also a natural at podcasting, we introduce to you Michael Owens! Influence group produces invite-only leadership retreats, virtual roundtables and custom content in a variety of industries.WDCast