An Eye-Opening Experience and Scalable Redesign
What did we do?
Provided clearer brand vision for an eye care icon
Incorporated heritage into the design while ensuring it met the needs of today’s customer and associate
Simplified the eye care journey by providing more one-on-one engagement at redesigned stations
Modeled the store to be scalable across the chain
Which looks clearer: line 3 or line 4?
Solutions
Design
Created a complete eye care experience—more professional and more personal
Architecture & Engineering
Employed end-to-end experience throughout the project to ensure the elements were scalable across the chain
Construction Solutions
With licensing in all fifty states, our CM team worked with local partners to ensure each location was executed on time and on budget
If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
Share
More from WD
-
Retail Supernova
The pandemic accelerated everything already in acceleration. Then we came out of lockdown and it was like the brakes failed—change came faster than everWayfind -
The End (and the Beginning) of Everything
Offices got sent into the vernacular of the "can you believe we used to..." world. In other words, offices, as we once knew them (like two years ago), are toast. Or at the very least, a totally new kind of toast. Stunning.Wayfind -
HealthWellnessWhy the Amazon Ecosystem is Primed to Disrupt Healthcare
With the recent acquisition of One Medical and Iora Health, Amazon seems intent to make their mark on the healthcare industry.Wayfind