Reinvented a World-Class Innovation Hub
What did we do?
Inspired interactive collaboration with retail partners and internal teams
Developed character personas to bring the shopper journey to life
Choreographed the experience to build moments of co-creation and relationship building
Enhanced digital engagement with interactive avatars, immersive e-learning stations, and a virtual reality glimpse into the future of pet
A paw-some step forward in elevating the pet-owner experience!
Solutions
- Strategy & Insights
- Customer Segmentation
- Research & Insights
- Shopper Personas
- Brand Communications & Visual Merchandising
- Digital Strategy & Design
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Omni-Experience Strategy & Design
- Digital Strategy
- Brand Communications Strategy
- Digital Integration
- Content Creation & Experience Design
- Application Design & Development
- Content Architecture & Strategy
- Digital Signage & Wayfinding
- UX Design
Strategy
Strategically anchored the experience in three insights-driven character avatars and collaborated with Purina experts to design engaging retail opportunities customized to each character
Design
Crafted a user-friendly environment that cultivates empathy for pet owners while promoting engagement via interactive learning stations
Digital
Developed a self-directed UX blending physical and digital elements to foster exploration and learning
Share
More from WD
-
HealthWellnessSeventh Generation
Positioned the brand at retail and developed an in-store activation strategyCase Study -
Go Beyond the Path to (re)Purchase
Too often, brands and retailers focus solely on what happens leading up to the purchase—affectionately known by most of us in the biz as the "path to purchase"Wayfind -
The Amazing Evolution of the Retail World
From what we're seeing in our research, humans still love stores. At least some of them, some of the time, and in some of the places. So, not so fast, “New World”, let's not throw stores under the self-driving bus just yet.Point of View