A Whole Different Animal Aisle
What did we do?
Delivered a pet department for true pet lovers
Tapped into the hearts and minds of pet owners to understand their needs
Generated experiences that go beyond products: educational moments, community aspects, and engagement opportunities
Increased foot traffic to a category that was declining in grocery
The cereal aisle is so jealous
Solutions
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Content Strategy & Design
- Digital Strategy & Design
- Visual Merchandising
- Innovation & Experience Design
- Innovation Workshops & Visioning
- Content Creation & Experience Design
- Application Design & Development
- Digital Signage & Wayfinding
Strategy
With key stakeholders at both Purina and Schnucks, we managed the collaborative effort by focusing on the needs of the shoppers and their pets
Design
Brought interaction, emotion, and engaging moments to reimagine a pet category
Digital
Used a mix of digital and physical elements to encourage shopper engagement within the pet department
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