An Immersive Melbourne Flagship Destination That's Scaled for Execution Across Australia
What did we do?
Cemented rebel’s position as the leader of Australian sports retail with signature experiences for the female athlete and global football fanatic
Established a strategic framework to guide an intentional customer experience
Evaluated the retailer’s position and current experience to identify areas for improvement and innovation
Imagined and designed signature elements including the women’s first Fit Studio
Activated the brands Sport is Calling mantra
Solutions
Strategy
Developed customer personas and experience principles that aligned the store experience to the unique needs and preferences of each distinct customer group
Design
Building on strategic imperatives, designed and executed two unique areas with distinct personality and experience, while seamlessly integrating into the overall store journey
