Bringing People Together Through a Global Flagship
What did we do?
Created connection points at a variety of Samsung retail venues, including the global flagship
Presented technology as primary medium for bringing people together through rich interpersonal connection at the flagship
Divided the experiential retail shop into lifestyle-specific zones that allow customers to experiment
Designed in-store experiences to highlight product launches and the way Samsung products work with partner products
Smart phone meet smart store
Solutions
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Strategy & Identity
- Digital Strategy & Design
- Marketing Communications
- Innovation & Experience Design
- 3D Renderings & Animations
- Innovation Workshops & Visioning
- Content Creation & Experience Design
- Digital Signage & Wayfinding
- Motion Graphics
- O2O Experience Strategy & Design
Strategy
Used research to further understand the journey for specific product-related lifestyles
Design
Showcased products in unique ways such as daily uses and partner activations
Digital
Activated digital engagements designed to bring people together
