Making the Other Aisles Green with Envy
What did we do?
Positioned the brand at retail and developed an in-store activation strategy
Deconstructed the shopper path-to-purchase
Gained insights into what makes their target audiences tick
Made it easier for consumers to find the products in stores
Activating natural, naturally
Solutions
Strategy
Created personas based on shoppers who live the wellness lifestyle
Design
Developed a unique destination for natural products in the store
If you liked this, then you'll love our Health + Wellness collection of POVs, thought leadership, and case studies.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
Learn more about how WD can help innovate and scale your practice and then talk with our Health and Wellness practice leader, Dan Stanek, to get started.
Share
More from WD
-
The Amazing Evolution of the Retail World
From what we're seeing in our research, humans still love stores. At least some of them, some of the time, and in some of the places. So, not so fast, “New World”, let's not throw stores under the self-driving bus just yet.Point of View -
Building a Sustainable Future
How Brands Can Act Today to Build a Better TomorrowWayfind -
Are You Holiday Ready?
The Importance of Staffing, Merchandise Availability, and Visual Merchandising for a Successful Holiday SeasonWayfind