Innovated and Scaled a Nationally Loved Brand
What did we do?
Scaled a national brand at a local level while bringing innovative experiences based on evolving customer demands
End-to-end partner from design to construction
Conceptualized a portfolio of formats and designed 18 Shack Tracks (digitally enabled pick-up windows) in 2 months
Redesigned the kitchen to improve operational flow
Cheese fries are a must
Solutions
- Strategy & Insights
- Research & Insights
- Retail Portfolio Strategy
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Innovation & Experience Design
- 3D Renderings & Animations
- Environments Concept & Schematic Design
- Environments Design Development
- Innovation Workshops & Visioning
- Operations Strategy & Design
- Dynamic Simulation Modeling
- Engineering & Time and Motion Analysis
- Equipment & Space Capacity Utilization
- Foodservice Design & Documentation
- Omnichannel Integration
- Operating Guidelines & SOP Creation
- Operations & Labor Assessment
- Store Planning (FOH & BOH)
- Digital Strategy
- Digital Integration
- Research & Insights
- Content Creation & Experience Design
- O2O Experience Strategy & Design
- Architecture & Engineering
- MEP, Structural, & Fire Protection Engineering
- Prototype Architecture
- Sustainability Design
- Construction Solutions
- Construction Management
Strategy
Used retail portfolio strategy to identify new formats to reimagine Shake Shack’s guest experience and incorporated digital into the experience
Design
Designed each location with the vibe of the community in mind, including custom designs and wayfinding for each shack track location
Operations
Conducted studies across multiple locations in order to find efficiencies in labor, equipment layout, and food production to drive a better customer experience
Digital
Seamlessly integrated digital creating the ultimate frictionless experience
Architecture & Engineering
Developed a concept to be built efficiently and with scale in mind
Construction Solutions
Brought each of the 22 restaurants to life through an integrated approach using construction management services
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Lee has more than 30 years of collective experience as a retailer, a strategist, a public speaker and as a leading voice in the future of retail. He brings an innovative approach to modern retail by understanding cultural trends, consumer demographics, and buying behavior across multiple industries.Speaker -
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