A Brand Redesign Fit for Global Expansion
What did we do?
Helped Smoothie King achieve its ambitious plans for global expansion
Redesigned Smoothie King’s brand identity and store environments to express the importance of healthy living
Conducted research on an international scale to understand consumer preferences for a fresh start for the brand
Applied a fresh forward approach to displays, counters, lighting, and menu boards
The blenders are still loud
Solutions
- Strategy & Insights
- Research & Insights
- Brand Communications & Visual Merchandising
- Brand Architecture & Positioning
- Brand Strategy & Identity
- Marketing Communications
- Innovation & Experience Design
- Innovation Workshops & Visioning
- Kit-of-Parts Development
- Multi-Unit Design Adaptation
- Foodservice
- Foodservice Design & Documentation
- Architecture & Engineering
- Prototype Architecture
Strategy
Executed customer research in order to gain insight prior to expansion
Design
Elevated health, cleanliness and fresh food in every aspect of the store environment and new product line
Operations
Assessed and reorganized merchandise areas
Architecture & Engineering
Used value engineering to reduce construction costs for the rollout
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Jay Highland
EVP, Creative
Jay's work has been recognized by numerous industry publications, including Fast Company, Design:Retail, Interior Design, and VMSD, and he has led teams to two "Store of the Year" awards.Speaker